Advantage: Domain Names


Check Mate

I know you get all kinds of emails and read all types of sales letters that promise easy riches with little to no work. Now let me ask you a couple of questions.

How many people do you know who have made significant money online without applying at least some effort? And how many of these ridiculous “no work needed” claims actually obtain the results they promise?

In over 12 years online, I have never found any system that produces sizable income without requiring some effort. I don’t mean that such effort needs to be excessive nor do I mean that earning amazing amounts of money online is not possible.

If you’re ready to take the bull by the horns and also truly ready to earn as much as you deserve and desire, then it’s time to make real plans which are not based on a $37 piece of software.

In 2012, it’s time to go BIG!

It’s time to make long term plans that will allow you to earn those big bucks and it’s time to follow through with appropriate action.

I know that I will be going BIG in 2012 as I’ve been solidifying my plan of action since late October. I am writing this post in early November with full confidence and positive knowledge that my plans will help me achieve success in 2012. And there is absolutely no reason why you couldn’t or shouldn’t do the same.

Advantage Domain is one of the methods I am using to go BIG

Website visibility or SEO is as simple as leveraging the following:

– Giving search engines (Google, Yahoo, Bing) what they want.

– Tapping into as many free traffic sources as possible.

– Creating quality content that gives visitors what they are looking for and then keeps them interested and coming back.

The first few months you spend with a new website can have a massive impact on how soon you will be driving hordes of traffic. It often makes sense, therefore, to invest in new sites but not necessarily always.

Years ago, I began to leverage expired domain names. The goal was to find domains that had history, back links and page rank. Time and time again, this resulted in sites that rank very quickly — sometimes within just a few days of launching.

When analyzed, the process makes perfect sense. After all, Google uses the following factors within their search algorithm:

– Age of a domain
– History of the domain
– Links pointing to the domain
– Page rank

Using the right kind of expired domains is like starting a marathon with a five mile head start.

One of the drawbacks to acquiring expired domains is that you might often need to wait for the right one to become available within your chosen niche. For instance, if you want to launch a site in the “dog training” niche market, you may not find a suitable expired domain name right away.

Not too long ago I was contemplating about this issue as I was trying to purchase a domain name that included all these great things; history, back links and page rank, which, by the way, is not as important as it was years ago but that’s another post. So, I came up with this spin which I like to call Advantage Domain.

Domainers are individuals whose business is based on buying domain names, holding on to them (sometimes for many years) and then selling them for substantial profits. Depending on what the market will bear, .com domains are often priced so high that it just does not make sense. However, there are ways to getting around this dilemma.

You have to realize that some or most of these domain names were once owned by individuals who launched them as websites, built links and developed history. So, they are often exactly what I’m looking for; domains with:

– age
– history
– back links
– page rank.

You might get lucky and find the perfect domain names for your niche market and if they have the features which I’ve mentioned above (age, history, back links, page ranks), there will be no need to acquire a new domain name for launching a brand new site.

So it simply becomes a question of how to get around high priced .com domain names and the answer is quite plain. Don’t buy them. Instead, buy .org and .net domain names because they often times sell for 75% less than the .com domains.

In fact, I purchased two of these types of discounted (.org and .net) domain names in the fall of 2010, when launching a series of sites targeting incredibly competitive search terms. The results were tremendous with one of the sites now being ranked in the top ten of Google and the other site being ranked in the top forty (not so bad).

Another positive aspect of using expired domains is that you can often find very short, exact match domains based on the search terms you want to optimize for. This, by the way, was the case for both of the sites I mentioned in the previous paragraph.

How much did these domain names cost me?

Both names were purchased for around $300 to $400 dollars. Not cheap at all but also not overly expensive. Considering that I will be working in these niche markets for many years to come, the onetime expense of three or four hundred bucks is, in my mind, very reasonable.

Did you ever buy an online course for $97 that did not deliver what you expected? A couple of these useless purchases will pay for half of a premium, exact match .net or .org domain name.

You can read more about the now ranking authority sites which I launched back in the fall of 2010 right here.


Have you ever purchased a premium domain name? If yes, what was your experience?


Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

Latest posts by Brian G. Johnson (see all)

About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments

Leave A Response

* Denotes Required Field