Facebook Marketing: Photo Viewer Tactics

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Leverage Facebook to Gain Expert Status in Your Niche

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My intent here is to provide you with Facebook tips on leveraging images (graphics and photos) in order to gain fans while also branding yourself as an expert within your chosen niche market.

Incorporating images within your Facebook profile pages will increase their effectiveness in gaining a larger fan-base and it will also raise the rate at which these fans happily become buyers of your products and/or services. And you can accomplish all that by including just five simple profile thumbnail images.

As most of you are well aware, Facebook is the largest and most popular online social media to-date. Therefore, it is an enormous social networking website and virtual platform where people come to socialize and mingle while also expecting to have fun and catch up on news, gossip, etc. Visitors to Facebook also look forward to sharing and communicating regarding things they are passionate about such as hobbies, interests and so on.

So, it makes a whole lot of sense to include a variety of images that will fit into this ever-growing online community while displaying your levity and showcasing your expertise along with the products and/or services you are promoting / selling.

Here are a few suggestions for the types of images that you might add to your Facebook profile:

  • Fun. Entertain your fans with goofy images but don’t go overboard and keep it tasteful.
  • Intrigue. Fascinate your fans with alluringly intriguing images that will capture their interest and keep them riveted on your page.
  • Expert. Convince your fans that you the expert who possesses a particular set of skills within your chosen field by adding images of yourself speaking before an audience, yourself looking smart in front of your computer or working on a new business plant, yourself busy with whatever you wish to promote (decorating a gorgeous cakes, building an intricate model airplanes, cultivating a colorful flower garden, etc) and so on.
  • Promotional. Since you will be promoting and selling products and/or services, whether of your own creation or as an affiliate marketer, you might consider adding promotional images (logos, icons, photos) of the products and/or services in question.

To optimize the effectiveness of uploaded images on Facebook pages, be sure to include descriptions in which you might add a Call to Action through which you can tell your fans what they should be doing next; clicking on links to visit websites, opting into email lists, subscribing to memberships and so on.

A Call to Action, by the way, does not always have to be about sales because it can also direct people to pages in order to post comments or to simply interact with others. After all, that’s what Facebook is all about.

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Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments

3 Comments

  • pplezama

    Reply Reply January 9, 2012

    Brian,

    livefyre ask for full permission to access my friends list and prophile at any time.

    I don’t like that. How far does livefyre gets into my privacy?

    • JMattHicks

      Reply Reply January 9, 2012

      @pplezama Hey there, Jeremy from Livefyre here.

      The only reason we ask for those things is improve your conversation experience by allowing you to incorporate your Twitter and Facebook social networks into the conversation via our social mentions, sharing, etc.

      All of your information is 100% secure and will never be sold to third parties nor information posted to your wall, Twitter stream, etc. without your explicit permission. You can trust us 100% to protect your privacy 🙂

      Let me know if you have any other questions, I’d be more than happy to answer them!

  • pplezama

    Reply Reply January 9, 2012

    Brian,

    Thanks for explaining an old fashion guy how to navigate facebook beyond posting pictures.

    And certainly a demo drive makes it very clear for the non-expert, because it isnot easy to undertand how the linking process works and where the post goes with mi friends list.

    JoseMexico

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