Google Panda Case Study by Brian G. Johnson

Google Panda Case Study – Part Two

Share:

Google Panda Case Study by Brian G. Johnson

Google Panda Case Study by Brian G. Johnson

This is part two of a current case study in all things Google Panda, you can read part one of my case study here.

What has been your experience with Google being able to rank well post Panda update? I have a handful of sites that continue to grow stronger. The video above really covers it all, today you must create web worthy content that address the needs and wants of your visitors.

If they are not happy, you won’t be happy, end of story.

Important Metrics To Watch:

  • Bounce Rate
    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
  • Average Time on Site
    Time on site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. However, Time on site can be misleading because visitors often leave browser windows open when they are not actually viewing or using your site.
  • Page Views
    Average pageviews is one way of measuring visit quality. A high Average Pageviews number suggests that visitors interact extensively with your site. A high Average Pageviews results from one or both of:- Appropriately targeted traffic (i.e. visitors who are interested in what your site offers.
    – High quality content effectively presented on the site.

Source:
Google Analytics Help – http://support.google.com/googleanalytics/?hl=en

I will be the first inline to tell you that your energy is best spent in creating content that matters, rather than worrying about the latest and greatest whiz bang effect that promises rankings, traffic and income. Some of these programs can very much help your overall goals, however, if your visitors are not feeling your site.

You’re going to have a hard way to go.

How has the Google Panda updates affected your ability to drive search traffic? Please share your ideas and thoughts below!

[flexsig]

P.S.

If you would like to learn more about ranking in Google post Google Panda, then check out Revenge of the Affiliate here.

Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

Latest posts by Brian G. Johnson (see all)

About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments

16 Comments

  • slushatwork

    Reply Reply February 8, 2012

    Fantastic video, Brian! What’s the analytics tool you use?

    • Brian G. Johnson

      Reply Reply February 8, 2012

      @slushatwork

      Hello Slush At Work (great name)!

      Google Analytics ๐Ÿ˜‰ It’s free:http://www.google.com/analytics/

      Thanks for the comment, it’s always nice to hear positive feedback, I hope more people understand that Google Panda is not about:

      – The best article links.- The best link software.

      – The best wordpress plugins.Rather, it is much simpler than that, all that is needed is worthy content that matters. Do that and you will kick ass in Google and other search engines with less links.Best,Brian G. Johnson

      • slushatwork

        Reply Reply February 8, 2012

        @Brian G. Johnson Google Analytics! I better pay more attention to the new version, then. Thanks!

        • Brian G. Johnson

          Reply Reply February 8, 2012

          @slushatwork Hey Slush, watch my video again and pay attention to those three metrics I mention.

          1. Bounce rate.

          2. Time on site.

          3. Average page views.

          Work to improve these stats and good things will happen ;-)BGJ

        • Jefferson Felix

          Reply Reply February 8, 2012

          @Brian G. Johnson @slushatwork Hello Brian.

          I think the video is no longer available.

        • Brian G. Johnson

          Reply Reply February 8, 2012

          @Jefferson Felix @slushatwork

          Hey Jefferson Felix,

          Still looks to be online for me? Perhaps you need to install the latest update for flash? You can also find the video on my Youtube channel:

          http://www.youtube.com/watch?v=eyAtJ6M2fyA

          Best,

          Brian G. Johnson

  • spunky_trunks

    Reply Reply February 8, 2012

    Hi Brian, what do I have to do to be able to see the video? It’s secure. I logged into facebook but couldn’t find anything …

    • Brian G. Johnson

      Reply Reply February 8, 2012

      @spunky_trunks

      Hello Spunky,

      You should be able to see the video now, no problems at all. I have switched over to youtube.com embed code, the facebook video code was a pita ๐Ÿ˜‰

      Best, Brian

  • carolynblake

    Reply Reply February 8, 2012

    I cannot see the video Brian. The message says it has been removed or is not available due to privacy settings.

    • Brian G. Johnson

      Reply Reply February 8, 2012

      @carolynblake

      Hey Carolyn,

      You should be able to see the video now, no problems at all. I have switched over to youtube.com embed code, the facebook video code was a pita ๐Ÿ˜‰

      Best,Brian

  • ktopmarketing

    Reply Reply February 9, 2012

    Besides writing great content for good user experience. How you go about getting those blogroll backlinks?

  • MichaelPodgoetsky

    Reply Reply February 10, 2012

    Hello Brian I also enjoyed the content. Thanks very much sharing the strategies with us. May I ask you what plugin did you use to display this Facebook field please?The one that I am typing on right now?

    Thanks

    Michael

    • Brian G. Johnson

      Reply Reply February 10, 2012

      Hey Michael,

      I am using a plugin called liveryre, it allows easy social intergration of the wordpress commenting system.

      Best,

      Brian G. Johnson

  • goalnant

    Reply Reply February 17, 2012

    Hello everyone_

    I’ve been trying to digest the info stats Brian spoke of in Panda case study -namely Bounce rate, Ave. time on site, and ave. page views.

    I’m also trying to figure out the differences in the Google Analytics ‘site content’ data -under which are the ‘pages’ chart and also the ‘Landing Pages’ chart. The data is much leaner on the ‘landing pages’ chart.

    For example, on my “How to read a ruler” article,

    On the ‘landing pages’ chart:

    the Visits were 273;

    the pgs/visit are 1.14;

    ave time on site is 00:00:35;

    bounce rate 86%.

    Compare that to the ‘pages’ chart. Same article:

    Page views 312;

    Unique page views 274;

    ave. time on site is 00:04:21;

    Bounce rate 86%.

    I don’t understand what the data is trying (or, is it ‘are’ trying?) to tell me. Maybe someone is more familiar. The wide margin between the two ‘ave. time on site’ metric is throwing me.

    Thanks in advance.

    Dave Christensen

    ??

    • Brian G. Johnson

      Reply Reply February 17, 2012

      @goalnant

      Hey Dave,

      Getting ready to head out for the weekend and I really need to look into this further. What I can tell you is that you have listed two bounce rates and they are both poor at best. This could be a reason why your having a hard time getting traction.

      Your site subject is not really that sexy, if you needed to fix your windows in the fall and you searched Google on the subject, what would be the chances that you would return back to the site often?

      Think about people’s hobbies, think about things that people are passionate about, think about how they want to spend their time. These are site topics that people enjoy spending their time with and thus may return to a site.

      Do you think their is an audiance for your site? People that would want to return time and again? I think anything is possible online, however the subject manner of your site is certainly more challenging than other potential topics.

      Hope this makes sense ….

      If you have an ipad, grab an app for Google Analytics and use the app to check on the stats listed, I think you will find the info easier to read on an iPad app.

      Best,

      Brian G. Johnson

Leave A Response

* Denotes Required Field