Internet marketing can be overly complex, convoluted and downright confusing if you do not prioritize, focus and follow through. With new strategies, modern methods and revolutionary ideas being released nearly every day (or so were told), it can be hard to maintain the focus that’s needed. But, so very often, core fundamental strategies continue to be incredibly effective year after year, this link building method is just one of those methods that can produce the goods.
Search engine optimization (SEO) can be boiled down to three essential focal points:
- Unique, Quality Content That is Worthy
Online success comes to those who know how to leverage the most important aspects of the three focal points listed above. Let’s take item number one: Unique quality content. If you use content that has already been published anywhere on the web, you are essentially shooting yourself in the
foot head because Google and other search engines will see it as what it is — duplicate content.
If you post unique content to your sites and then syndicate that same content across the web, you would have once again shot yourself in the
foot head as search engines (Google, Yahoo, Bing) will, most likely, see it as duplicate content and score it very low on the quality scale.
Path of Least Resistance – Focus on Quality
Focus your efforts on unique and high quality content and it will ensure that your sites rank well and that your visitors find them engaging. And when visitors are happily engaged and interested in what you’ve got to say, they will hang around longer, which is also an important factor in establishing solid Google rankings.
How To Build Links (That Matter & Can Push Your Site to Page One of Google)
Now I want to share with you a tactic that is rooted in establishing quality (the highest quality) links from well established authority sites which has pushed many of my sites to the top of Google page ranks.
I have used this method on about a dozen sites in the past several years and it resulted in drastic improvements in the SERP’S for 80% of them. This tactic is not new nor is it sexy. But I have yet to find a more powerful link building method that produces such amazing results. I first shared this method in my SEOPressFormula course which I launched back in 2008. I also shared the same method with my 300 Internet Marketers (a coaching program launched in the 2011). If you utilize this method on websites that are based on 100% unique content that is found NOWHERE else online, you will no doubt be utterly amazed at the incredible results.
Establishing High Page Rank Links – Let’s Get Blog Rolled
Years ago, the “Links” of WordPress 2.0 sites was actually called “Blogroll” into which bloggers and site administrators added links to other sites they deemed worthy. These blog roll links made it easy for the site owners to find new content to blog about. Thus, high quality blogs of those days featured many outbound links to outside resources on particular subjects within specific niche markets.
Blogroll links still appear in a high percentage of blogs and this is the essence of this method as it requires getting included in these blogrolls as inbound links to your website(s).
This process starts with building rapport which is something that most Internet marketers don’t get right because they all too often use automated systems. MarketingEasyStreet readers, however, understand that building high quality links from established sites requires personal attention and laser focus as they seek out the very best sites to target and then build up positive relationships with those site owners.
Here is how the process works:
Part One – Selecting Target Blogs
- Select a dozen or so “target blogs” which are the blogs that you hope to receive links from.
- Download the Firefox plugin Quirk Search Status, this will help you ensure that your targeted blogs have regular do follow links.
- Use Google Blog to search for blog-based sites within your niche market.
- Identifying blogs that have outbound links featured in their links section.
Target blogs should meet the following criteria:
- The blogs must have links to other related sites / blogs in their links section.
- The outbound links in the blogs are regular Do Follow links which you will identify by using the FireFox plugin Quirk Search Status.
The blogs must have been updated within the last two weeks. After all, you don’t want to target blogs which have been forgotten by their owners because we need them to be actively working on their blogs and taking action on our behalf.
- The more blogs you’re able to add to your target list the better because it will improve your chances for receiving multiple links.
- I recommend choosing no less than six target blogs because when the time comes, not everyone will be willing to link back to your site.
- Add the links to the target blogs in the Links section of your blog. Yes, you will be linking out to these same blogs as well because it’s a crucially important aspect of this method.
Part Two – Bonding and Building Rapport
After linking to each of the targeted blogs from the sites / blogs you’re working on, the process is very simple and yet incredibly effective. Twice a week or so, click the link to one of the targeted blogs and leave a well thought out comment that adds value.
Do not screw this step up! Forget spinning comments, forget software. If you want these high quality links, you must be prepared to leave some high quality comments. You will find that it’s not hard at all and it might even prove to be fun.
Take your time to post comments which are relevant, appropriate and engaging. Furthermore, be sure to add your name in the “Name” field and also your URL (site or blog address) like so:
Name: Dave from Vintage Movie Posters
Name: Suzzie at Beauty Secrets
Continue this process of regularly checking into your targeted blogs for about 4 to 6 weeks and leave quality comments on their various posts. If you’re able to learn the names of the webmasters of particular blogs, make sure to address them personally in your comments.
Having posted a good number of comments (8 – 12), you will then ask for links. By this time, chances are very good that the webmasters of your targeted blogs already know that you’ve linked to their blogs. That is because they are using Analytics Programs which show them that you’re accessing their blogs directly through the links on your site / blog.
How should you approach this?
First, comment as you usually do on a brand new blog post and at the end of your comment, ask for a link from their blog to yours. For example:
“Hello (webmasters name), I wanted to thank you for publishing such great content. As you know, I visit frequently and enjoy it tremendously. So, I have linked to your blog from mine and was wondering if you would be willing to do the same for me by adding a link to my blog within your link section.”
Another great strategy is to contact the blog administrators privately through emails. My assistant Hanna has been doing this with great success. Either way, the system often works and you will be amazed at how many of these blog owners will gladly cooperate by linking back.
After all, their blogs display outbound links and so they are familiar with the process. Also, by repeatedly commenting on their blogs you have demonstrated loyalty and interest and they have gotten to know and appreciate you for adding value to their blogs.
It is important to note, that you only want to roll this tactic out once you have a site that’s worth visiting. Be sure that it’s got at least twenty solid articles and that it is also visually appealing.
Using this method can greatly improve your rankings in the search engine. If you’re looking to start a link building campaign, I cannot recommended this method enough.
Have you ever used my Let’s Get Blogrolled method or a similar approach? If so, share your experiences by commenting below.
People DO NOT fail at internet marketing,
they simply GIVE UP before the magic happens.
- brian g johnson blog
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- HowToBuildLinks:LinkBuildingbyBrianG Johnson
Filed under: Killer Internet Marketing Tactics
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