How To Build Links: Let’s Get Blog Rolled

Share:

[ebvideo src=”http://marketingeasystreet.s3.amazonaws.com/sitevideo/LetsGetBlogRolled.m4v” shadow=”1″ sharing=”1″]

Internet marketing can be overly complex, convoluted and downright confusing if you do not prioritize, focus and follow through. With new strategies, modern methods and revolutionary ideas being released nearly every day (or so were told), it can be hard to maintain the focus that’s needed. But, so very often, core fundamental strategies continue to be incredibly effective year after year, this link building method is just one of those methods that can produce the goods.

Search engine optimization (SEO) can be boiled down to three essential focal points:

  • Unique, Quality Content That is Worthy
  • Links
  • Time

Online success comes to those who know how to leverage the most important aspects of the three focal points listed above. Let’s take item number one: Unique quality content. If you use content that has already been published anywhere on the web, you are essentially shooting yourself in the foot head because Google and other search engines will see it as what it is — duplicate content.

If you post unique content to your sites and then syndicate that same content across the web, you would have once again shot yourself in the foot head as search engines (Google, Yahoo, Bing) will, most likely, see it as duplicate content and score it very low on the quality scale.

Path of Least Resistance – Focus on Quality

Focus your efforts on unique and high quality content and it will ensure that your sites rank well and that your visitors find them engaging. And when visitors are happily engaged and interested in what you’ve got to say, they will hang around longer, which is also an important factor in establishing solid Google rankings.

How To Build Links (That Matter & Can Push Your Site to Page One of Google)

Now I want to share with you a tactic that is rooted in establishing quality (the highest quality) links from well established authority sites which has pushed many of my sites to the top of Google page ranks.

I have used this method on about a dozen sites in the past several years and it resulted in drastic improvements in the SERP’S for 80% of them. This tactic is not new nor is it sexy. But I have yet to find a more powerful link building method that produces such amazing results. I first shared this method in my SEOPressFormula course which I launched back in 2008. I also shared the same method with my 300 Internet Marketers (a coaching program launched in the 2011). If you utilize this method on websites that are based on 100% unique content that is found NOWHERE else online, you will no doubt be utterly amazed at the incredible results.

Establishing High Page Rank Links – Let’s Get Blog Rolled

Years ago, the “Links” of WordPress 2.0 sites was actually called “Blogroll” into which bloggers and site administrators added links to other sites they deemed worthy. These blog roll links made it easy for the site owners to find new content to blog about. Thus, high quality blogs of those days featured many outbound links to outside resources on particular subjects within specific niche markets.

Blogroll links still appear in a high percentage of blogs and this is the essence of this method as it requires getting included in these blogrolls as inbound links to your website(s).

This process starts with building rapport which is something that most Internet marketers don’t get right because they all too often use automated systems. MarketingEasyStreet readers, however, understand that building high quality links from established sites requires personal attention and laser focus as they seek out the very best sites to target and then build up positive relationships with those site owners.

Here is how the process works:

Part One – Selecting Target Blogs

  • Select a dozen or so “target blogs” which are the blogs that you hope to receive links from.
  • Download the Firefox plugin Quirk Search Status, this will help you ensure that your targeted blogs have regular do follow links.

– Use Google Blog to search for blog-based sites within your niche market.

– Identifying blogs that have outbound links featured in their links section.

Target blogs should meet the following criteria:

  • The blogs must have links to other related sites / blogs in their links section.

The blogs must have been updated within the last two weeks. After all, you don’t want to target blogs which have been forgotten by their owners because we need them to be actively working on their blogs and taking action on our behalf.

  • The more blogs you’re able to add to your target list the better because it will improve your chances for receiving multiple links.
  • I recommend choosing no less than six target blogs because when the time comes, not everyone will be willing to link back to your site.
  • Add the links to the target blogs in the Links section of your blog. Yes, you will be linking out to these same blogs as well because it’s a crucially important aspect of this method.

Part Two – Bonding and Building Rapport

After linking to each of the targeted blogs from the sites / blogs you’re working on, the process is very simple and yet incredibly effective. Twice a week or so, click the link to one of the targeted blogs and leave a well thought out comment that adds value.

Do not screw this step up! Forget spinning comments, forget software. If you want these high quality links, you must be prepared to leave some high quality comments. You will find that it’s not hard at all and it might even prove to be fun.

Take your time to post comments which are relevant, appropriate and engaging. Furthermore, be sure to add your name in the “Name” field and also your URL (site or blog address) like so:

Name: Dave from Vintage Movie Posters
URL: http://VintageMoviePosters.com
or

Name: Suzzie at Beauty Secrets
URL: http://BeautySecrets.org

Continue this process of regularly checking into your targeted blogs for about 4 to 6 weeks and leave quality comments on their various posts. If you’re able to learn the names of the webmasters of particular blogs, make sure to address them personally in your comments.

Having posted a good number of comments (8 – 12), you will then ask for links. By this time, chances are very good that the webmasters of your targeted blogs already know that you’ve linked to their blogs. That is because they are using Analytics Programs which show them that you’re accessing their blogs directly through the links on your site / blog.

How should you approach this?

First, comment as you usually do on a brand new blog post and at the end of your comment, ask for a link from their blog to yours. For example:

“Hello (webmasters name), I wanted to thank you for publishing such great content. As you know, I visit frequently and enjoy it tremendously. So, I have linked to your blog from mine and was wondering if you would be willing to do the same for me by adding a link to my blog within your link section.”

Another great strategy is to contact the blog administrators privately through emails. My assistant Hanna has been doing this with great success. Either way, the system often works and you will be amazed at how many of these blog owners will gladly cooperate by linking back.

After all, their blogs display outbound links and so they are familiar with the process. Also, by repeatedly commenting on their blogs you have demonstrated loyalty and interest and they have gotten to know and appreciate you for adding value to their blogs.

It is important to note, that you only want to roll this tactic out once you have a site that’s worth visiting. Be sure that it’s got at least twenty solid articles and that it is also visually appealing.

Using this method can greatly improve your rankings in the search engine. If you’re looking to start a link building campaign, I cannot recommended this method enough.

Have you ever used my Let’s Get Blogrolled method or a similar approach? If so, share your experiences by commenting below.

[flexsig]

Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

Latest posts by Brian G. Johnson (see all)

About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments

25 Comments

  • CatherineK

    Reply Reply November 29, 2011

    Thanks for the great blog roll method Brian! Fab strategy.

    Regards

    Catherine

    • Brian G. Johnson

      Reply Reply January 5, 2012

      @CatherineK

      Catherine,

      You are more than welcome, my pleasure to share this simple and effective method with you and anyone else who happens to find this post and site!

      Best,

      Brian J

  • WaltGoshert

    Reply Reply January 8, 2012

    Brian,

    Seems that this same strategy would work to build your social authority on FaceBook (After listening to Becky’s Webinar)and Google +.

    Find the 10-12 authority page in your niche. Post/leave comments on their Walls. (Post as your Page, rather than Personal Profile) Share their stuff. Help build their Fans and Followers. The ask them to Fan your Page and help spread your stuff.

    If your content and engagement sucks, this isn’t gonna work, but to me,this seems like a much better strategy to build REAL long-term Fans. Much better than running FB ads to attract fans, or a Fiverr gigs to “seed” your Fan base.

    PS- Loving PushButton SEO. I’m building two brand new golf sites and this is a huge help to make sure these sites are focused and optimized.

    Oh yeah, where do you live in Colorado? I lived in Denver and Colorado Springs for 23 years … loved it and miss it. My annual “Welcome to Spring” event was to take the Jeep over Independence Pass.

    • Brian G. Johnson

      Reply Reply January 22, 2012

      @WaltGoshert

      Hey Walt,

      I live in Colorado Springs and enjoy the mild temps and of course the mountains and snow! Last fall Amanda and I traveled Independence Pass just day’s before it was closed for the season, I need to make the treck myself in the spring, I have seen some epic pictures and it sure looks awesome with the volume of snow!As far as the link building strategy featured here, your very right, if the content is not up to par, it will not work. However, what’s intresting is that if your content is not ready for prime time then not much of anything will work, the web is about quality content.Simple as that, while short cuts used to work years ago, those days are long gone and those that are not willing to create content that matters will simply fail.Best,

      Brian G. Johnson

  • Suzie Kane

    Reply Reply January 19, 2012

    Thanks for the great linking strategy. You’re right, Brian! A bit of effort can go a long way in getting link power. If more people shared some link love, the world would indeed be a better place! 🙂

    Best,

    Suzie

    • Brian G. Johnson

      Reply Reply January 21, 2012

      Hey Suzie,

      Your more than welcome, make use of this strategy, it is pure gold and has impacted many of my sites in a very positive way.

      Best,

      Brian J.

    • Brian G. Johnson

      Reply Reply January 22, 2012

      @Suzie Kane

      Hey Suzie,

      What’s great to know is that lots and lots of people DO share the link love, it’s simpy a matter of using the methods listed within the article on this page to make it happen!

      Best,Brian G. Johnson

  • abgajoy

    Reply Reply January 24, 2012

    Hi Brian,

    I’ve thought about this method before but never try it because I’m afraid its not giving me result me want and it consume so much time. Maybe I should try it I guess but I’ve want question, if we link to other blog and then they link back to us is that means that that is the reciprocal link and many people said in their blog that Google hate reciprocal link?

    • Brian G. Johnson

      Reply Reply February 13, 2012

      @abgajoy

      Hello,

      You may want to try the method if your not getting the results your after with other link building tactics and while you may feel that is takes a ton of time, it actually does not. I would say two to three hours a week would be enough time to make this method work.I have actually established about 20 links form high pr places using this very method.

      Best,

      Brian

      • IrwinTong

        Reply Reply May 3, 2012

         @Brian G. Johnson 
        Hello Brian,
         
        You did not answer abgajoy’s question about reciprocal links. I’ve been reading this reading and found some interesting strategy. I’m planning on building my own website and this will be my first time. I’ll be following your posts every now and then.
         
        Cheers,
        Irwin

      • IrwinTong

        Reply Reply May 3, 2012

         @Brian G. Johnson 
        Hello Brian,
         
        You did not answer abgajoy’s question about reciprocal links. I’ve been reading this thread and found some interesting strategy. I’m planning on building my own website and this will be my first time. I’ll be following your posts every now and then.
         
        Cheers,
        Irwin

      • IrwinTong

        Reply Reply May 4, 2012

         @Brian G. Johnson 
        my post was removed…
         

  • Jaguar

    Reply Reply February 13, 2012

    I was just sent the link to your site today and started reading some of the information provided. I read your article above about getting links, and I really don’t understand it. I have seen where many people talk about getting links, but I’m not sure I understand how or why. Also I have a blog on playing craps that I put up back in June and I had visitors ask me if I had links so they could add to their readers, and I was lost.

    If you could, contact me, in regards to this. My e-mail is lebryner@msn.com. Also what is a RSS link?

    Thank you

    Larry

    • Brian G. Johnson

      Reply Reply February 13, 2012

      @Jaguar

      Hey Jaguar,

      Were you able to watch the video all the way through? As far as link building goes this is an excellent strategy and has worked for me on numerous websites. An rss feed is present on most websites, if you’re using WordPress then your site already has a rss feed.

      You can submit the rss feed to rss feed directories to build additional links, this thread however is about building links using the “blog roll method”.Best,

      Brian

  • carolynblake

    Reply Reply March 4, 2012

    Hi Brian, I have HSA and I am applying those methods to all of my sites, not just Halloween. This blogroll method I have resisted because it seems so labor intensive. However, my sites are not performing as I want them to, so the time has come. I will start on this tomorrow and I will keep you apprised of how this turns out. Thanks so much for this really specific post. 

    • Brian G. Johnson

      Reply Reply April 9, 2012

       @carolynblake 
       
      Carolyn,
       
      Yes, it takes work, but it get’s results.
       
      Brian

  • everetjohn

    Reply Reply April 9, 2012

    Brian,
    Thank you for taking the time to write this article.
    I find your information to be very complete, credible, and an excellent resource plan that I will follow as closely as humanly possible.
    I began an authority site in July of 2011 and created 100% of the content (100 articles). My traffic however hasn’t grown much. I’ve also put some work into attempting to build links but only with limited success.
    The plan you laid out here looks to be the answer I’ve been trying to find for many months. I was very excited when I discovered what you wrote and I am beginning to implement your plan immediately.
    Regards,
    EJ

    • Brian G. Johnson

      Reply Reply April 9, 2012

       @everetjohn 
       
      Content + Links = Success
       
      Oh and don’t short cut on creating solid content (unique).
       
      Brian

  • Mitch Tarala

    Reply Reply April 9, 2012

    Hey Brian,
    Is this method still working? I stopped using site-wide links in blogrolls months ago because it seemed it was not very effective anymore. Especially two way links when you link to them, and they link to you, especially site wide, it seems like google completely de-values these links. Any site-wide link seems to have been devalued for well over 6 months, in my own experience.
     
    Are you still having success with sitewide blogroll links for real?

    • Brian G. Johnson

      Reply Reply April 9, 2012

       @Mitch Tarala 
       
      Mitch,
       
      Very much for real, it has never stopped working. Your getting real links from your peers!
       
      Best,
       
      Brian

      • Mitch Tarala

        Reply Reply April 9, 2012

         @Brian G. Johnson Hey thanks for the quik reply! I know you’re busy as hell right now! I’m going to try some relevant blogrolls out again, it seemed to stop working for me, and many others that I was working with, around 6-8 months ago! Perhaps it was something else, but at the time it seemed to about 4 of us that sidebar/footer/sitewide links stopped working for the huge rankings we were seeing from using them. SOME of our site even dropped out of the search engines completely, so we all backed off on this type of linking and started going for on page, contextual links which seem to work very well and continue working well.
         
        Anyway, thanks for the good stuff, as usual. 

        • Brian G. Johnson

          Reply Reply April 9, 2012

           @Mitch Tarala 
          Here to help… but yea … dam busy!
           
          LOLBGJ

    • everetjohn

      Reply Reply April 9, 2012

       @Mitch Tarala Mitch, What is your impression of this post: http://marketingeasystreet.com/internet-marketing-success.php

  • RonnyG

    Reply Reply July 22, 2013

    Hey Brian…If you move froward in time to July of 2013 do you believe that back links still hold much if any value? From what I read and from doing it does not seem that they do much anymore.

    Because back links can be produced at will the serps now look at content as the main indicator…I do believe you get traffic from links because people will follow the link just to see what your site is about…so that helps and maybe the serps see that as a goo thing.

    Would love t here what you thoughts on this.

    • Brian Johnson

      Reply Reply July 22, 2013

      Links counted in 2011, they counted back in 2005 and they still very much count today.
      However, it’s not just about links, has’nt been for years and years.

      It’s about:

      – Developing trust with Google
      – Social Signals (fb likes and shares)
      – Bounce rate
      – Time on site
      – ect

      Their is no quick fix, develop a site that adds value and it becomes easy.

Leave A Response

* Denotes Required Field