Free Book Promotion Strategies

How to Write, Publish & Market a Kindle Best Selling Book


Want to learn how to write an Amazon Kindle book that sells like gangbusters, if so, then this in-depth tutorial will walk you through the most critical elements involved with Kindle self publishing.

Hello and welcome! Brian G. Johnson here, I’ve personally published two #1 best sellers and have earned thousands thanks to the Amazon Kindle platform. What’s really satisfying is the fact that so many of my students have also published best selling books! And, with these tutorial videos and my brand new book, Azon Best Seller you can too!

How to Write & Publish a Amazon Kindle Best Seller!

How To Write a Book That Sells!

Lean how to self publish a kindle best seller!

I want you to know beyond a shadow of a doubt that my Azon Best Seller 6-Step system works and thatis exactly why I have included the screen shots above. If you’re skeptical, I get it. Unfortunately, their are lots of snake oil salesmen within the internet marketing space. However, many others have leveraged this very system and have generated amazing results.

What I present for you here is not about being an author, or about publishing books (but, it’s kinda about books). In fact, it’s about learning the fundamentals of the Amazon algorithm and optimizing books to drive sales and free downloads. This is done by focusing on the most important critical elements found in any successful internet marketing business.

  • Traffic
  • Conversions

Azon Best Seller is a marketing book that’s based on ethical strategies that you can use to build a list, drive traffic and of course earn book royalties. Unlike Google, Amazon’s entire business is based on sales and Amazon’s algorithm is always searching for products it believes will convert more sales that are bases on a products performance history. Thus, with a few “seed” sales, Amazon will absolutely get behind a book and seriously promote it. This in fact can create a synergistic effect that will result in lots of future sales.

By implementing my 6 step system you’ll:

  • Identify "Selling" Book Topics
  • Drive More Traffic Via Amazon & Google
  • Convert More Visitors Into Buyers With a Great Cover
  • Ethically Generate Reviews For Your Book
  • Leverage KDP Select To Promote Your Book

1. Step One: Identify “Selling Book Topics”


In this step, we will identify Kindle categories that are already driving considerable sales. This will allow you to focus your efforts on Kindle niche markets that are proven winners. Many people publish Kindle books with the hope that Amazon will generate the sales and effectively take care of their marketing. It’s true that Amazon will do that. However, if your book falls into a category with little sales volume, Amazon’s promotion will still return few sales.

  • Understanding Consumer Demand & Commercial Intent within the Amazon Kindle Store
  • Key Amazon Metrics We’ll Use – Amazon Best Sellers Rank (BSR)
  • Best Sellers within a Kindle Category & the BSR Across the Category

The Simple Formula & Criteria (Marketing Doesn’t Have to be Hard)!

  • 3 Books in the Top Ten of a BSC with Amazon Best Sellers Rank Below 15,000
  • Books Must Have Been Published at Least 60 Days

Once You Identify a Selling Category:

  • Sales Longevity & Stability – Research Potential Topics
  • 2 to 3 Books on an Exact Topic with Best Sellers Rank Below 50,000

2. Azon Traffic Multiplier


In step one, you identified a proven winning book topic and now with step two you’ll be able to craft a title that’s based on actual keyword phrases from both Amazon and Google. When I first began researching Kindle self publishing nobody else was really talking about targeting traffic from both Amazon and Google (big mistake).

As you’ll see in this Kindle training video, it’s quite easy to establish great rankings for keyword phrases that will absolutely increase traffic and ultimately sales.

The Azon Traffic Multiplier Book Naming Formula

Part One: Exact Target Keyword Amazon / Google

Part Two: Description based on singular keywords


Part One: Part Two


Smoothie Recipes For Weight Loss: The Daily Diet, Cleanse & Green Smoothie Detox Book

3. Azon Money Multiplier – Use a High Quality Book Cover


So many self publishers are losing big money by publishing with bad covers and as they say …

“friends don’t let friends make silly mistakes that will cost them big”

Imagine being able to triple your earnings for each book you publish! Imagine (this is where it really gets crazy) spending less time in the process! In the last few steps I covered demographics, consumer demand and traffic generation, let me now go on to converting more of that traffic.

Kindle Self Publishing Case Study – Book Cover #1


Thumb Nail View

Kindle Self Publishing Case Study – Book Cover #2



Access Additional Azon Best Seller Video Tutorials!

Here’s your chance to access real methods that have produced life changing results for so many. Simply add you name and your best email below and I’ll get you hooked up right away!

Add Your Name & Best Email

Add your name and email and gain instant access to proven strategies and tactics.

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Here are just some of the Kindle secrets you’ll have access to …

4. Review Madness – Get Real Reviews from Readers of Your Book

Getting reviews for your published books is critical to your success. However, getting the wrong kind of reviews can and will have a negative impact. In step 4 I go over some simple and easy tactics to quickly get “initial” reviews as I will explain how to leverage FB for getting the kinds of honest reviews that will further your cause.

5. Magic Bullet Books – Quick & Easy Quality Books

Learn the strategies and tactics that are responsible for thousands of published books that have changed the lives of so many!

6. Push Button Book Promos – KDP Select & Free Promo Days

Learn how to easily promote your books by using Kindle Select.

  • Free promotional days.
  • Kindle countdown days
  • Access the case study that reveals how one countdown deal generated #1 best selling status and hundreds of dollars in book earnings.
Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

Latest posts by Brian G. Johnson (see all)

About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments


  • Suzanne

    Reply Reply February 27, 2014

    Hi Brian,

    I guess your secrets really got out in a massive way. I have spent at least 6 hours trying to just qualify your step number one ( finding the 3 books that match the criteria you mentioned). I must be doing something wrong. I’ve read you book, watched the videos and can get past step one.

    Your ideas and thought process on this is phenomenal, and I understand your concepts. So what could I possible be doing wrong? Any advise you have at this point would be very helpful.

    I’m not going to give up. I just know this can be done.

    Best regards,


    • Brian G. Johnson

      Reply Reply March 2, 2014

      Hello Suzanne,

      Hard to say without further info from you Suzanne. However, I would mention that lots of people over analyze and spend far too much time on research — don’t do it! I spent about an hour at the max for each book I publish.

      What is holding you back and slowing you down – explain.




  • Suzanne

    Reply Reply March 3, 2014

    Each subject I tried and there where several. I would seach for the three book criteria; 60 days or more and a rating of 15,000 or less. Every subject I tried either had several books published in January or February or they were not even close to the 15,000 number. 1st I should mention I am a dog trainer and as I am sure you know there is some tough completion there. But I did try other categories such as self help, dieting, weight loss and even looked into children’s books thinking I could relate my dog traing into an ebook for kids. Like I mentioned before I can’t even qualify step one. What am I doing wrong.

    • Brian G. Johnson

      Reply Reply March 6, 2014


      Perhaps you’re searching in a category that is simply not driving enough sales.
      Some categories you will have a hard time meeting that 15,000 best sellers rank,
      that is the whole point.

      To avoid these niche markets as they simply do not drive sales.

      Still having a hard time?

  • Jim

    Reply Reply March 23, 2014


    Love your style of teaching. I also was having a hard time understanding how to pinpoint the type of book that people want to search out on Amazon. I guess I need just a little clarification on your selection process.

    I was getting hung up on the idea that the books identified within the category niche were to be the general theme of books that I was eventually going to write about. I think I figured out that was wrong. The first part is just the qualifying niche. Correct?

    Now the second part of the selection list goes into the exact topic selection. Now do I direct my mindset in finding a book to write based on the themes of the books identified in this selection process? Or is this again just validating that the niche is what I want to get into? I don’t want to give this away because there doesn’t seem to be much competition in what I selected.

    I know that I queried Amazon for the keyword and listed down all the possible search terms that could lead to a book and compared it against Google search engine. Found a winner where the Amazon keyword matches the Google keyword.

    Is that how it works?

    • Brian G. Johnson

      Reply Reply March 26, 2014


      To address your questions:

      1) yes, the idea is to find a general theme or topic that would be suitable and to quality a category.

      Step 2) focuses on creating a book name on an exact topic that will help drive traffic.

      Keep with it and it will become easier in time.


  • Alecia Lawrence

    Reply Reply November 25, 2014

    Hi Brian,

    Great tutorials.
    Coupled with your awesome book, the only thing left for me to do is to be PROLIFIC in my mission of creating profitable online assets 🙂


    • Brian G. Johnson

      Reply Reply November 26, 2014

      Glad you’re finding my information to be of help Alecia!
      Have a wonderful day.

  • kym

    Reply Reply November 28, 2014

    how do you sign up for the videos above? just a space for name and email but nothing to press to send it? please let me know thanks 🙂

    • Brian G. Johnson

      Reply Reply January 7, 2015

      Hey Kym,

      Has this an issue for you, have not heard about issues from others?


  • william

    Reply Reply February 9, 2015

    Hi Brian,

    I watched your video tutorials about finding a good topic for Kindle ebooks.

    I’d like to ask you a couple questions:

    1. Once you’ve decided on a topic, do you write the content or outsource?

    2. If you don’t know the topic, how do you come up with an outline?

    3. If you outsource it, how do you know the final content is providing value or is good content?



    • Brian G. Johnson

      Reply Reply February 24, 2015

      1) Both
      2) I begin at step one and mine amazon categories.
      3) It takes effort, never go with the cheapest bid. You get what you pay for.



  • william

    Reply Reply February 10, 2015


    One more comment. In your ‘pick a topic’ tutorial, you started with putting ‘smoothies’ in the search but ended up using ‘slow cooker’ further on. This confused me.

    If I start with a idea (smoothies), and then go to the first book and select a sub-category, wouldn’t I still be using ‘smoothies’ for my topic, not ‘slow cooker’?


    • Brian G. Johnson

      Reply Reply February 24, 2015


      Stick to one topic, I will simply demonstrating “how to”
      and was bouncing around.



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