Kindle Countdown Deals (Promotions)


Self publishers rejoice! Amazon recently made available Amazon Kindle Countdown Deals & Promotions to those publishers who have opted into KDP Select. I recently ran a Kindle countdown deal and was able to #1 in multiple categories and sold 340 books in the process. Continue reading for further details.


kdp-select-countdown-promo As a self published author of eBooks (a few of which are #1 best sellers) that are available for sale at I just discovered that KDP Select had quite recently added a new feature — a powerfully helpful benefit — called Kindle Countdown Deals.

Now, I’m really excited to tell you all about it but before proceeding I would like to ensure that we are all on the same page. Therefore, I will first define or explain a few terms here:

Kindle Countdown Deals

The KDP (Kindle Direct Publishing) platform is the main system within the Amazon arena that you must join in order to be able to upload your finished eBooks with the intent of getting them published and then making them available to customers at the Amazon Kindle Store.

KDP Select & Countdown Deals & Promotions

The KDP Select is an optional program within KDP which requires that you join separately and by doing so you give them exclusivity to your books for a period of 90 days. Signing over the exclusive right to your book may not sound appealing but wait until you hear the benefits that come with it and you will quickly change your mind.

First of all you will be able to use 5 free promotional days which will tremendously increase your book’s visibility. That is so because free books always attract huge numbers of people who rush to download them and in the process inspire the Amazon Algorithm to take notice. On the one hand, with so many downloads, you are bound to gain at least a few book reviews which will then motivate more people to buy more books even after the free promo days. On the other hand, when the Amazon engines detect the massive influx of downloads of your book, they will do whatever it takes to promote it even further. With the enormous database of customers at their disposal, getting your book promoted by Amazon will assuredly result in increased traffic, more sales conversions and, in the end, more money from book royalties flowing into your pocket.

Secondly, as a member of KDP Select you will be able to use the new feature which I briefly mentioned earlier — Kindle Countdown Deals.

Now let me explained this in greater detail.

Kindle Countdown Deals is a huge perk to self publishing authors as it offers customers discount promotions on books that are available at Amazon for a limited time. While the price of your book is discounted you will, of course, make less money per unit but because such promotions attract a whole lot more customers, your overall earnings will be greatly increased. Besides, these kinds of promotion will give you and your book a whole lot more exposure.

This is how the mechanics of this process works. Amazon visitors will see your book’s regular price as well as its discounted promotional price along with a countdown clock that will show them exactly how much longer the discount will continue to be in effect. This will inspire more people to take action and make the purchase because they will be getting a bargain and it will add urgency because the time is limited.


Do I think that you should sign up for Kindle Select?

Oh, yes! Absolutely! Without a doubt!

Because this is essential to your success as a self publishing author of eBooks, let me now summarize the benefits provided by Kindle Countdown Deals:

  • Discount Prices
    Seeing the regular price and the discounted prices, customers will be excited to purchase your book at a cut rate because they, like everyone else, love to save money.
  • Limited Time
    With the countdown clock ticking in plain view, customers will rush to make the purchase while the opportunity is still available to them.
  • Book Royalties
    While your book is discounted, your royalties will continue to flow at the same rate. In other words, if the regular price of your book is anywhere between $2.99 and $9.99 you will regularly earn 70% royalties which will still be effective while the book is discounted
  • Promotional Statistics for KDP & Countdown Deals
    A detailed report showing your sales and royalties with each sale in real time will be available to you at KDP. With this you will be able to compare your earnings while your book is set at each price point and you will then be able to assess the effectiveness of Kindle Countdown Deals.

Now that you understand and appreciate the powerful promotional benefits into which you will be able to tap in order to advance the sales of your Amazon Kindle eBook, let me make a few additional cautionary points:

The world’s greatest publicity and promotion will not help you sell a book if the niche you chose has little to no interest among Amazon buyers. So, do your research and choose your niche market wisely. The most powerful advertising will not help you sell a book whose title is not effectively optimized for search engines as well as Internet surfing individuals. Use the right kind of keywords and keyword phrases that will attract targeted traffic of visitors and increase your chances of converting them into buyers which will earn you more money.

The best media hype will not help you sell a book that bears a cover that is not attractive and prominent among its competitors. Your book cover is the first thing people see and it must, therefore, be professional looking and striking enough to grab people’s attention while inspiring them to buy.

The most effective endorsements will not help sell a book that provides no value to its audience of readers. Feel free to adopt my motto:

Find what people want and give it to them!

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Brian G. Johnson
People DO NOT fail at internet marketing,
they simply GIVE UP before the magic happens.


Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments


  • Joshua Nichols

    Reply Reply February 12, 2014

    Thanks for this info Brian. I have used the Countdown Deal a few times and yes, one of my books did very well during the promotion, and the ranking was totally boosted for awhile because of this!

  • Joe B

    Reply Reply February 17, 2014

    Great job again, Brian. Do you think it is better to use the KDP Select for a new book and then after that expires, use the Kindle Countdown?

    • Brian G. Johnson

      Reply Reply February 20, 2014

      Hey Joe,

      Yes, I do indeed. If you’re going to need reviews, then stick
      with the free days, on the second 90 day period leverage the countdown deal promo.



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