Expect Change, Expect Challenge

Leveraging Current Marketing Strategies & Trends

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<rant>
Selling your own products as an internet marketer can often be incredibly challenging and frustrating, however, it is to be expected, humans make assumptions and judge with little to no knowledge of the subject matter and or product.

I get this often, here’s a great example of a recent comment I received:

Is this course I bought from you out of date Brian?

Sigh … UGH.

Expect Change, Expect Challenge

Internet Marketing: Expect Change & Challenge

I can’t really point fingers or blame, I do the very same things all day long and often.

It is a very valid point when it comes to learning anything that constantly changes, internet marketing changes and evolves at warp speed.

Beam me up Scotty!

What is frustrating is that the internet marketing newbie (no offense meant) can’t differentiate from what is old and no longer effective and
what still works like a charm
and has the potential to deliver tremendous results.

Case N’ Point:

Sites I launch today share the same basic WordPress structure and settings that I used (and taught others to use) years ago. I use many of the same plugins and I tend to use the same theme (even though it is slightly dated) as they get the results that I am after.

I continue to use the same language and copy tactics that I learn years ago, ever seen me use:

Proven, Effective and Plain Works.

I love that saying and have used it with success many, many times.

</rant>

So how do you know which tactics and strategies to implement and move forward with?

Just as important, how do you effectively take on more without jeopardizing what you have already begun. On one hand, each new marketing method or tactic offer a potential boost to traffic and earnings. However, far too many become spread too thing and never really establish anything of value, resulting in meager results.

So just what is the answer?

The way in which I have found success is to have a constant in my marketing, that is a handful of goals, priorities and strategies that I continue to study and move forward with. I only add to my marketing mix when I am able to find the time and I do my best to ensure moving forward with something new will not jeopardize current projects and efforts.

Example:

When I first got started online, I decided my main focus would be on:

  • Free Traffic Generation
    Free traffic is the bread and butter of my online business today.
  • Affiliate Marketing
    Affiliate marketing really made sense to me years ago, it allowed me to focus on what mattered most “marketing” and when broken down is simple in concept. Today, affiliate marketing accounts for a huge part of the income that I generate online.

After I became effective at free traffic generation by creating websites with Frontpage 98, (old school all the way). In time I learned about this thing called WordPress and I knew right away that I need to learn this new system to be able to leverage things like comments, plugins, themes and more.

Years later, I began to notice video showing up on more and more sites and I was very interested, however I waited until the technology was ready for the masses. Last thing I wanted to do figure out about video streaming and such.

Youtube addressed that “streaming” issue and around the same time the first flip camcorder came out, I jumped in as the time was right. These are great examples of slowly adding to a marketing mix, which with each new addition strengthens the foundation.

Affiliate Marketing & The Free Traffic Fast Track

If your just getting started online or you simply want to fast track your results a tremendous way to do just that is to find a mentor that is focused on the same particular “constant” that your focused on, I talk about the importance of a coach or mentor often.

Example:

If you want to learn video, Andy Jenkins is a tremendous choice and has been teaching others how to leverage video online for years, video is Andy’s thing. If you want to learn how to launch a product, Jeff Walker has been teaching his “product launch formula” strategies for years. He’s the product launch guy.

If free traffic and affiliate marketing is your thing, then I can help you get positive results.

As can Mark Ling, Mark is someone that I studied when getting started myself and over the years we began to compare notes. Interestingly enough, both Mark and I found early affiliate marketing success by selling posters online. Mark signed up with AllPosters.com and I was cashing in with Art.com.

We both had similar priorities and goals and the same holds true today.

Aidan Booth has been chasing the affiliate marketing dream for a number of years now and his path is similar to that of mine and Mark’s. Aidan actually was first introduced to me via Mark Ling at a webinar where I was teaching about … you guessed it …affiliate marketing.

With that Aidan became my student and has been connected with me since, he transitioned and fast tracked from student to partner and product developer in a few short years. Aidan is someone I mastermind monthly with to help me stay ahead of the curve when it comes to new internet marketing and social media trends and tactics.

Brian G. Johnson, Aidan Booth & Mark Ling

Who’s Next Inline For The Free Traffic Fast Track?

In the coming day’s Aidan and I have decided to share some of our best social media, Google and free traffic generation tactics, stuff that we have been working on of late, stuff that’s getting us some tremendous results.

SERP’S on Fire & Enhanced Google Listings

In 2008 Google rolled out universal search and for those in the know it presented a tremendous opportunity. Universal search included video results, news results and blog results as well as the standard web index. With the advent of Google+ once again Google decided to shake up the search engine results pages (SERPS) by including personalized search results and also implemented Google authorship which allows any site owner to get a small image next to their sites listings in Google.

As they say, picture is worth a thousand words.

A picture draws attention and also in the case of Google authorship helps to boost site credibility and certainly can’t hurt your sites ranking in Google as well. Video offers a similar advantage to standard web results, with once again a picture included, fact of the matter is that people love watching videos and videos can have a huge impact on your overall success.

And today, in 2012, it’s never been easier to create quality videos in a snap.

These are just a few of the tactics and strategies that Aidan and I will be sharing with you in the coming days right here on Marketing Easy Street. We’ll be supporting the launch of Mark Ling’s Affiloblueprint 3.0 and offering some kick as prelaunch content of our own (I think that may be a first for other affiliates to offer their own prelaunch content) and as mentioned we will also be hosting a special webinar on this coming Tuesday.

For now, grab this free report by Mark on choosing profitable niche markets in 2012.

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Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

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7 Comments

  • penandzeke

    Reply Reply May 23, 2012

    Brian, I believe in your integrity.  I am in your program “300 Internet Marketers” and I hear the passion and truth behind what you teach.  BTW, thanks for breaking me out of my low state and giving me some hope again.  Sounds corny, but it is real.  Any newbie could trust and implement your advice and they’d be sure to be on the path to money AND freedom.  Just a fan I guess.
     
    Penny

    • Brian G. Johnson

      Reply Reply May 25, 2012

       @penandzeke 
       
      Hey Penny,
       
      Thanks for the awesome comment, glad your enjoying the coaching program! You mention that your comment sounds corny, maybe…
       
      But I think it is important to find someone that you connect with, someone who has gotten the results that your looking for and to study with and under them. With that, I think your on the right pay.
       
      Thanks for the comment today.
       
      Brian

  • CatherineatAMC

    Reply Reply May 23, 2012

    Hey a great “rant” Brian! 
    While learning from you over the past 1 1/2 years, I CERTAINLY know your courses are absolutely up to date, Heck, you only need to see the talk about the net on Panda, Penguin etc to know that you are addressing the latest issues because you work in the moment, not the past. You change things up when required because that is what’s needed to succeed.
     
    I love your methods of teaching…(guess it shows)
    Catherine

  • CatherineatAMC

    Reply Reply May 23, 2012

    Hey a great “rant” Brian! 
    While learning from you over the past 1 1/2 years, I CERTAINLY know your courses are absolutely up to date, Heck, you only need to see the talk about the net on Panda, Penguin etc to know that you are addressing the latest issues because you work in the moment, not the past. You change things up when required because that is what’s needed to succeed.
     
    I love your methods of teaching…(guess it shows)
    Catherine
     

  • richescorner

    Reply Reply May 25, 2012

    Beyond just having a good mentor, make a practice of studying other people who are successful in your field.  You can build a great reading list of other blogs in your niche and not only read them, but study what those bloggers are doing on their blog that works.  How they design, how often they post, how they attract subscribers, etc…

    • Brian G. Johnson

      Reply Reply May 25, 2012

       @richescorner 
       
      Hey Rich,
       
      Could not agree more, in fact in my current coaching program I speak about this all the time. So many people try to “invent” the next big thing, I simply copy stuff that others have done with success and it plain works.
       
      Thanks for your comment.
       
      Brian

  • penandzeke

    Reply Reply May 25, 2012

    Thanks Brian:
     
    Cool of you to respond.  I believe in this program.  As a matter of fact, my Internet Marketing Site that you suggest we all put up is going to be called “Marketing Metaphore”.  I’m working at it and appreciate your guidance.
     
    Take care, Penny

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