What Is Internet Marketing?


The phrase, Internet Marketing, is used often and covers a very broad scope. So I want to share my thoughts on the subject, while also highlighting what I plan on covering here at MarketingEasyStreet.com.

Wikipedia defines Internet Marketing as follows:

“Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing.”

Traffic + Offer = Success

I think the above definition is fairly accurate as it also highlights the various ways in which I have made money online over the years. The marketing and promotion of products and services online accurately sum up how I cashed in as an affiliate marketers as well as a product vendor.

My Personal View Point:

When I first got started online around 1999 or so, I quickly focused my efforts around two Internet marketing staples:

  • Affiliate Marketing
  • SEO & Traffic Generation

Within several years I was driving a tremendous amount of sales as an affiliate for various online merchants. I personally believe that the closer a person or a company is to the actual sales process, the greater their earning potential. So, I played a large role within such sales processes and thus made terrific amounts of money.

Generally speaking, top online affiliate marketers today make more money than top AdSense publishers. And that’s due to the fact that affiliate marketers have stronger connections to the sales of products and services they are promoting than AdSense publishers. In fact, AdSense publishers often times end up driving traffic for Super Affiliates who then convert the sale for a vendor.

Vendors make still more money as they play even greater roles in actual sales. However, it should be noted that there are many ways to make substantial amounts of money without having to play such significant roles in the sales process and those might include CPA marketing.

My personal experience and expertise lies within affiliate marketing, SEO (Search Engine Optimization), traffic generation and product creation which refers back to the above mentioned definition of Internet marketing; “marketing of products and services”.

What Internet Marketing Is Not?

As I’ve mentioned already, there are very many ways by which to “make money online” but many of them I do not associate with Internet marketing. Some of these non-Internet marketing money making methods are:

  • Filling in Surveys Online
  • Cash Back or Rebate Offers Online
  • Work From Home Opportunities
  • Network Marketing or MLM
  • Becoming a Virtual Assistant
  • Working for a Call Center

Most of these focus on trading time for money and as a result are not, in my opinion, Internet marketing and the fact is that the wealthiest online marketers do not trade their own personal time for dollars.

The Importance of Online Visibility and Traffic Generation

The most important element to successful Internet marketing campaigns is traffic generation because without it, nothing else really matters.

Traffic + Offer (Product / Service) = Money

In a nutshell, the above formula is what Internet marketing is all about and that is exactly what this site is focusing on — how to drive people to offers.

MarketingEasyStreet.com will feature both new and old ideas which I have used or will be using to either drive search engine traffic or convert that traffic of visitors into sales as a product vendor or an affiliate marketer. Internet marketing is actually a simple process that often becomes complicated as a result of various tools, plugins, software apps and so on. My goal is to break it down to make things easier.


Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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1 Comment

  • william3429

    Reply Reply December 5, 2012

    Web marketing and advertising, also called because online marketing and advertising, internet marketing, internet marketing, search marketing or perhaps e-marketing, is referred to as the marketing and advertising (usually promotion) of products or professional services online. iMarketing is used as some sort of abbreviated form for Internet Marketing.

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