Why Failure Matters


Failure, like it or not, defines who we are, what we achieve and ultimately how we live our lives. It affects our livelihood and earning power, our relationships with friends and family, how we deal with various personalities and how we spend our free time.

For too many, failure is the guiding force of their lives. It evokes the fear of not being smart enough, quick enough, tall enough, able enough and even incredibly good looking enough to move forward in life to improve personal and financial positions.

Sadly, the fear of failure short circuits and freezes people dead in their tracks.

When I was much younger, my grandfather took me to a bike race at the Hotel Sofitel in Bloomington, Minnesota. At the time I was probity around 12 or 13 years old and I was amazed at how fast these guys rode their bikes, how they flew around corners and how they evaded crashes in pursuit of winning. I was awestruck by these amazing guys and decided on the spot to also become a bike racer.

I began by seriously riding my bike on local routes and after about a year I entered my first race. That was called a Criterium, which is a circuit race that took us about twenty times around several city blocks.

As the race got underway, I was dumbfounded by the speed of my competitors. They were so fast, in fact, that I simply could not keep up and was dropped at lap two and then lapped on my fourth go around.

I was humiliated but this failure but did not quite.

Instead, I acquired a renewed respect toward “bike racing” and a clear understanding that my competitors were incredibly fast while I was incredibly slow!

With this important knowledge in hand, I continued to train hard and ride often which resulted in my improvement as I gradually built up the endurance and strength that’s required in this sport. Eventually I was able to race against these fast riding boys. I would still sometimes get dropped, but I gave each race my best effort.

Approximately two years after that first embarrassing race, I entered another one at the same location and around the same course. I would love to announce that won that day but that was not the case.

I did, however, come in second place.

I came very close to winning because I jumped straight into a corner which gave me several seconds before my competitors could react.

As I came down the stretch, the finish line was in sight. The referee had his hand out and I gave it my best shot. Unfortunately, my gear was slightly too big and I simply could not turn it over fast enough.

I was beaten by about two feet but felt proud of myself for doing so well.

I could have easily given up several years earlier when I was lapped multiple times. After all, I was obviously not fast enough. But I enjoyed cycling and I stuck with it. Over time, I got better and better and failure was simply not an option.

The fact is that those who succeed also first fail. However, winners and victorious individuals understand that anything worthwhile usually requires a bit of effort.

When it comes to online marketing, I have messed up, screwed up and failed time and time again. But I always had a never ending arsenal of new ideas, fresh methods and ground-breaking tactics which I wanted to test out.

In due time, I improved more and more and learned to make better decisions over the years. The more failures I endured, the more experience I acquired. The more experience I acquired the more I improved. Thus has been my online journey.

Success is messy and often riddled with failure. Do not let it stop you because the rewards for persisting are too great to pass up.

Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

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