Plugins & Theme Selection for MarketingEasyStreet.com

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MarketingEasyStreet.com - Plugin & Theme Configuration

In the fall of 2011 I began to work on this very site, when I first got started in the internet marketing niche back in 2008 I was very vocal on YouTube as well as my marketing blog.

I really enjoy sharing strategies and tactics with others and as I move forward I wanted to have a more branded business, thus MarketingEasyStreet.com was born.

Quality Content First

Through out my marketing courses and coaching programs I have always taught my students to focus on quality content first before worrying about a websites visual impact, color palettes and logo’s.

Time and time again I have seen newbie marketers spend far too much time in the early stages of a website with visuals, nearly ignoring content and site promotion (social media, linking, ect) all the time asking “gosh Brian, when will I start making money”? With little quality content or site promotion these people usually had dismal traffic and thus made little money.

The Importance of Visual Impact Your Site Has On Visitors

However, once you do have visitors arriving on your site giving them a pleasurable experience goes a long way and can further your site’s traffic and effectiveness. Since I have a following, my goal was to create not only compelling content right out of the gate, but also a great looking site that stood out.

WordPress Theme: Flexibility 1.5

I use a number of premium WordPress theme for my various sites online, for MarketingEasyStreet.com I have decided to go with Flexibility as it performs very well in the internet marketing niche with easy to implement images, buttons, banners and even predefined squeeze and sales pages.

While a number of themes on the market offer short codes to include various sales page elements such as testimonials, guarantee boxes and buy buttons, FlexSqueeze is the only one that drops the actual images right into the post editor. This makes formatting a post easier.

WordPress Plugins:

  • After The Deadline
    Simple plugin provides a reliable spell checker to the WordPress editor.
  • AddThis
    Plugin provides a variety of social media “like” buttons to any WordPress theme.
  • Bullet Proof Security
    Plugin extends security of a WordPress installation.
  • IGIT Related Posts with Thumb Nail Images
    Adds related posts with images underneath post or page content.
  • Insights
    Easily search and embed videos, images, news stories and more from within the WordPress editor.
  • Zemanta
    Similar to Insights, this plugin makes it easy to integrate images, videos, blog links and more.
  • Livefyre
    Replaces the default WordPress comment’s with real-time social media commenting system.
  • SEO Friendly Images
    Improves html code generated by WordPress by adding appropriate search terms to the alt image tag.
  • Thumb Nail for Excerpts
    Adds a thumb nail to excerpts, thus improving visual aspects of a theme.
  • cbNet Favicon
    Easily create Favicon icon for your WordPress site.
  • All in One SEO
    Popular plugin that makes optimizing html tags for the search engine simple and effective.
  • Login Lockdown
    Simple plugin that improves WordPress security.
  • Who See’s Ads
    Plugin allows easy integration of various adverts and as well as javascript.
  • SEO Search Terms 2
    Plugin improves search engine visibility by auto tagging incoming search terms.
  • WP Super Cache
    Improves site load times which can have a positive impact on site ranking and search engine visibility.
  • XML Sitemap
    Creates a Google, Yahoo and Bing friendly xml sitemap making it easier for search engine bots to crawl and index your website.
  • Automatic Backup
    Automatically backs up your sites to Amazon s3, backs up a sites database as well as uploaded images, plugins and settings
  • To Do List
    Enables for the creation of a to do list.
  • Content Protect
    Enables contentment protection of various posts or pages on a WordPress site which can be unlocked with a password, great for list building.
  • Pretty Links Light
    Allows for easy link cloaking for any WordPress site.
  • Rank Reporter
    Track search engine ranking for your site within the WordPress dashboard with this plugin.
  • Beta: Push Button Video
    Provides a Google friendly video sitemap for improved search engine visibility.
  • Beta: Push Button SEO
    Improves on page seo in real time by providing suggestions while a post or page is being written.
  • Beta: Push Button Links
    Improves the internal linking of any WordPress site and thus improves search engine visibility.

Other WordPress Plugins To Consider

  • Pop Up Domination

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Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

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About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

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