WordPress Tutorial: Installation & Optimization for SEO

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1) Introduction: How To Optimize WordPress & Improve Traffic

Welcome to 2014, during the month of December I spent time researching various ways to optimize my WordPress websites with the ultimate goal of driving more traffic and thus, earning more money. Increasing traffic should be a priority for any online entrepreneur and as the web evolves new tactics and strategies can be implemented to easily achieve that goal.

This in-depth tutorial will walk you through the process of installing WordPress and will also highlight several SEO strategies that will enable you to publish content that stands out in the Google search engine results pages (SERPS)  and even better, get’s higher click through rates.

Thus driving more traffic to your website.

We’ll accomplish this by leveraging Google Authorship and video sitemaps, when Google’s finds webpages that support either of these technologies they include thumb nail images into the search result pages. These images will separate your site content from the masses and improve your overall results.

Google Search Results with Google Authorship

1-halloween-google-authorship

In the above picture, you’ll notice that this site ranks #2 for the phrase “Halloween Affiliate Marketing” and Mark Ling’s Affilorama is ranking number one. What’s interesting to note, is the Moz toolbar domain scores (higher is better). Marketing Easy Street.com has the second lowest domain ranking of the top ten sites listed in Google, yet it still ranks #2 with a Moz domain rank of 28, while Ling’s Affilorama has a domain rank of 60 (much, much more powerful). The Google+ Authorship helps to boost rankings and also includes an image in the results pages.

Smart marketing for the win!

I’ll also share with you how to optimize your WordPress website to load faster, the whole process is simple and will take less than five minutes. Page speed (page load times) is an important metric that Google has incorporated into it’s algorithm, thus you’ll want to do what you can to improve your load times. I used the same strategies I’ll show you in the coming videos on this very site and reduced my load times by nearly half!

Lastly, search engine optimization boils down to several items, understanding what’s important to Google as well as the actual visitors to your site. You’ll find if you put your visitors first and take care of their needs and wants, rankings will come.

This WordPress Tutorial Will Cover:

  • WordPress Installation
  • Theme Installation
  • Plugin Selections & Installation
  • Google Page Speed Optimizations
  • Advantages & Installation of a Video Sitemap
  • How To Build Trust with Google & Site Visitors
  • Google Site Verification

The Path Less Traveled

That success that you very much want and desire can be found at the intersection of personal knowledge and commercial intent. Thus, instead of launching a website based on numbers such as search volume, estimated cost per click and visitor acquisition. Why not launch a site based on something that you have knowledge with that also commercially viable online (others are interested in the subject and are searching online for additional information).

I have launch websites based on Halloween, alopecia (hair loss disease), WordPress, cooking and more. All of these subjects are money makers and I have personal knowledge with, content creation is fairly easily, comes naturally and is authentic. The very thing that surfers are looking for online.

WordPress Hosting

Having a solid hosting company that you can rely can and does impact rankings over time. A great hosting solution can improve page load speeds (something we’ll take more about in this tutorial) reduce site outages (HostGator has had multiple outages in the past six months) and can provide support when things get complicated.

Over the last month I have extensively researched various hosting companies, purchased three different hosting accounts and have settled on PHPFoxSolutions.com.

They have provided amazing support and while their optimized for PHPFOX, (content management system) they also excellent with hosting WordPress sites. That recommendation does not earn me an affiliate commission, however my goal is to provide you with information that gets you results.

2) WordPress Installation via Cpanel Script

3) WordPress Installation via FTP

  1. Download WordPress.com Core Files: WordPress.org
  2. Download Filezilla – Free FTP program
  3. Hosting Username & Password
  4. Login to Your Site’s Cpanel, Create a Database
  5. Modify: wp-config-sample.php (include database information)
  6. Upload Core WordPress File
  7. Rename wp-config-sample.php to wp-config-sample.php

4) Deletion of Pre-installed Content, Settings & Keywords

WordPress comes installed with content that you will want to delete right away, this includes the following:

  1. Hello World Post
  2. Sample Page
  3. Sample Comments

Configure WordPress Settings:

  1. General Settings
  2. Writing Settings
  3. Reading Settings
  4. Discussion Settings
  5. Media Settings
  6. Permalinks

Site Name, Categories & Keyword Selection

Before moving on I like to do some very quick and dirty keyword research to help me in selecting a suitable title for the homepage of my newly launched site as well as creation of category names based on keywords. Don’t spend to much time or over do this, lots of folks do just that. Ranking come from great content and solid keyword phrases, you can find those by crating a free adwords account with will give you access to the free Keyword Planner tool.

Access Adwords Here:

https://adwords.google.com

Site Title:

Keywords found:

– How To Build a House – 8000
– Building Your Own Home – 2900

Building Your Own Home – Build A House Blog.com

* Building A House Blog.com: Building Your Own Home, Video

Site Description:

Learn how to build your own custom dream house! Follow Brian and
Amanda Johnson as they video blog their progress with building a
custom dream house.

Site Categories:

– Building A Home
– Custom Home Plans
– Cost of Building
– Dream Home
– House Plans / Floor Plans
– Design Your Home
– Custom Home Builders
– Home Design Ideas
– Dream House

5) WordPress Theme Selection

I personally use and love OptimizePress 2.0, it has a bit of a learning curve but is extremely powerful and also integrates with GoToMeeting, Aweber and many other leading marketing platforms. Highly recommended.

After you have added several categories and tweaked your site name as listed above, you will want to choose a theme to install. You can easily download various free themes right from inside your WordPress site by accessing:

Appearance: Themes

In the fall of 2013 I switched over to the powerful OptmizePress 2.0 theme. It offers some great functionality out of the box such as integration with aweber and other auto responders as well as GoToMeeting integration for webinars. The theme is also capable of creating modern looking sales and squeeze-pages as well as blog functionality, this site as mentioned is running OptmizePress 2.0

6) Setting Up Your Site with OptimizePress 2.0

7) OP2 Global, Analytics, Email & Social Integration Settings

8) WordPress SEO Plugins & Visitor Optimization for 2014

Free Plugins:

  1. Google XML Sitemap
  2. Pretty Links Lite
  3. Google+ Authorship
  4. Gravatar Widget
  5. Zemanta WordPress Related Posts
  6. Yoast SEO Plugin
  7. WP Socializer
  8. WP Smush it
  9. W3 Cache

9) Working with WordPress Menu’s & Privacy Pages

10) WordPress Sidebar Widgets

11) SEO Friendly Content Tips

  • Reduce Duplicate Content - Categories, Archives, Tags, Ect
    • When Posting: Select Only One Category, No Tags
  • Create Great Content That Adds Value
  • Think About The Words & Phrases Searchers Would Use
  • Decrease The Time It Takes to Load Your Website / Webpage
  • Use Search Engine Friendly URL's by Implementing Permalinks (Postname)
  • Link Out To Relevant Websites (Visitors First, Sign of Trust)

12) Yoast SEO Plugin Tutorial

From the Admin Menu:

  • Dashboard
  • Titles & Meta
  • Social
  • XML Sitemaps
  • Permalinks - IMPORTANT!
  • Internal Links
  • RSS
  • Import / Export
  • Edit
  • SEO Video Sitemap

Part Two: When Publishing Either Posts or Pages

  • General
  • Page Analysis
  • Advanced
  • Social

13) Yoast Video Sitemap Plugin Install & Tutorial

14) OptimizePress 2.0 Feature

15) WordPress Page Speed Optimization

NOTE:

This is tutorial covers using basic functionality with W3 cache which is not too complex as well as making tweaks to your sites .htaccess file. If you don’t have experience with htaccess you may want to skip this step as making a mistake can take your site down.

The Question:

Does how fast (or slow) a webpage load impact Google rankings?

The answer is most definitely yes, however, according to Matt Cutts (head of web spam at Google). However, Matt also mentions that other factors are more important such as relevancy.

I pointed out that we still put much more weight on factors like relevance, topicality, reputation, value-add, etc. — all the factors that you probably think about all the time. Compared to those signals, site speed will carry much less weight.

Use Google Page Speed to analyze your page speed, then make these changes.

Two Plugins to help improve performance:

– W3 Cache
– WP Smush it

Tutorial from WebDevDoor.com: Speed Up Your WordPress Website

Step One: Install and activate W3 Cache:

Under the new ‘Performance’ menu -> General Settings -> Select the following:

– Enable ‘Page cache’
– Enable ‘Minifiy’ (keep default settings)
– Enable ‘Browser cache’

Click any ‘save all settings’ button.
Select ‘Empty the page cache’ notification if it appears at the top of the page
Double check your WordPress site/blog to make sure everything is working

Step Two: .htaccess configuration

Modifying the .htaccess file to tell the browser to cache and compress various files to reduce server load and improve page speed performance.

FTP Download the .htaccess file from the root of your WordPress site
Open the .htaccess file using your favorite text editor
Copy and paste the below code at the end of the file and re-upload

##### EXPIRE CACHING – LEVERAGE BROWSER CACHING #####

# Enable expirations
ExpiresActive On

# Set default expire time
ExpiresDefault “access 2 week”

# Specify expire time by file type
ExpiresByType image/jpg “access 1 month”
ExpiresByType image/jpeg “access 1 month”
ExpiresByType image/gif “access 1 month”
ExpiresByType image/png “access 1 month”
ExpiresByType text/css “access 1 month”
ExpiresByType application/pdf “access 1 month”
ExpiresByType text/x-javascript “access 1 month”
ExpiresByType image/x-icon “access 1 month”

## END EXPIRE CACHING ##

What exactly do these tweak do? Read more at Web Dev Door.

16) Google Site Verification

Please Share, Like & Comment!

Best,

Brian G. Johnson
People DO NOT fail at internet marketing,
they simply GIVE UP before the magic happens.

Brian G. Johnson
I'm Social!

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.
Brian G. Johnson
I'm Social!

Latest posts by Brian G. Johnson (see all)

About The Author

Brian G. Johnson

Is a serial entrepreneur, #1 best selling author, engaging speaker, product creator and poodle wrangler who enjoys coaching others to success.

Facebook Comments

67 Comments

  • David

    Reply Reply January 10, 2014

    I like the video’s quality and pace, its always good to see something that does not feel rushed! if you don’t mind me asking what video capture software/editor did you use?

    • Brian Johnson

      Reply Reply January 13, 2014

      Hello David,
      Feel free to ask what ever you like, I’m here to help.
      I use Camtasia, it’s pretty easy and straight forward.

      They also offer great support, which is something that’s important to me
      and others online.

      Brian

  • shawn morgan

    Reply Reply January 10, 2014

    Thanks Brian

    • Brian Johnson

      Reply Reply January 13, 2014

      Welcome Shawn!

      BGJ

  • Dushan

    Reply Reply January 11, 2014

    Hey Brian,
    Thanks much for your generous offer…that’s class…Wishing you the very best in 2014

    • Brian Johnson

      Reply Reply January 13, 2014

      Dushan,

      Very welcome and thanks for the thumbs up comment!
      More great training found all over the site for sure!

      Brian G. Johnson

  • Graham Taylor

    Reply Reply January 11, 2014

    Thank You Brian, I have only just opened your email so
    have not gone through it yet.
    Any other Guru would be charging for something like this
    so i am grateful for this free and extra tutorial.
    Best wishes
    Graham

    • Brian Johnson

      Reply Reply January 13, 2014

      Graham,

      Your very welcome, in fact … it’s my please!

      Wishing you a great New Year!

      BGJ

  • Briz

    Reply Reply January 11, 2014

    Thanks Brian, excellent tutorial. Just one quick question if you don’t mind. In section 3 above – WP installation you mention at No. 7 Rename wp-config-sample.php to wp-config-sample.php. Should this read rename to wp-config.php.

    • Brian Johnson

      Reply Reply January 13, 2014

      Hello Briz,

      Once you upload wp-config-sample.php you want to rename that file to:

      wp-config.php

      Best,

      Brian

  • Valeri

    Reply Reply January 11, 2014

    Hi Brian,
    Thanks a lot for your nice Work.
    It is very nice New Year present.
    Best regards & wishes!

    • Brian Johnson

      Reply Reply January 13, 2014

      Valeri,

      Happy New Year to you and you are more than welcome!

      Best,

      Brian G. Johnson

  • BigWarehouseTickets

    Reply Reply January 11, 2014

    Hey Brian…You deserve big Kudos for “WordPress Tutorial SEO Optimization”

    It shows that you are not nearsighted. This could easily be sold for major revenue…but instead you give it away! Why?

    My guess is you really want your brand to stand for value and you really want people to enjoy a better life. So you give value to your followers.

    With so many shallow marketers and products…You are a shining Oasis.

    Thanks

    Man what a view and house..

    • Brian Johnson

      Reply Reply January 13, 2014

      Hello Big Tickets …

      Adding value is paramount and I do my best to do just that.
      Happy new year to you!

      Best,

      Brian

  • Joe

    Reply Reply January 11, 2014

    Hi Brian, great stuff you have on here.
    One thing I was wondering about is. Why have two
    Google XML sitemaps? Surely using the one that Yoast provides
    saves you adding another plugin i.e. the Google XML Sitemap plugin,
    which could slow down the site.

    • Brian Johnson

      Reply Reply January 13, 2014

      Joe,

      One video sitemap is all that is needed and I recommend only using Yoast moving
      forward. As I mentioned in these free WordPress videos, am now just switching
      over to Yoast and was not aware that his plugin offered sitemap functionality.

      Best,

      Brian

  • Emmanuel Mba

    Reply Reply January 11, 2014

    Hi Brian,
    These videos I received from you are the best videos I have ever watched in the six years. The presentation are excellent and full of information. I thank you for making it available to us.
    Actually now I can certainly say that I can setup the correct WordPress. Keep it up.

    • Brian Johnson

      Reply Reply January 13, 2014

      Emmanuel,

      Glad you found these videos helpful, they will always be here for ya!
      Wishing you the best in 2014 and beyond.

      Brian

  • Jim Herren

    Reply Reply January 11, 2014

    Thank You!

    What a great way to start 2014. A fantastic WP resource I will use today and all year long.

    Regards,

    Jim

    • Brian Johnson

      Reply Reply January 13, 2014

      Jim,

      More than welcome, glad you find these videos helpful.

      Brian

  • Zack Richards

    Reply Reply January 12, 2014

    Thanks, Brian, As always your tutorials are informative and a great help to maximize my marketing efforts. I’ve purchased a few of your programs and they were terrific!

    • Brian Johnson

      Reply Reply January 13, 2014

      Zack,

      Thank you so much for being a returning customer, I do
      my best to add value to peoples lives. Your comment lets
      me know I’m achieving my goal.

      Best,

      Brian

  • Colin

    Reply Reply January 12, 2014

    Brian, you make it very difficult for us folks who just want to do a bit and earn a motza. You’ve just raised the bar again – so the question has come up. Do I want to raise the bar further or do I just withdraw?

    I’ll have to ponder that one.

    Thanks for putting in the effort -I’ll take advantage of it. However, if I may, I am a renowned poor speller but there are a few spelling and grammatical mistakes which, I feel, detract a bit from an excellent resource.

    • Brian Johnson

      Reply Reply January 13, 2014

      Colin,

      What ever ya do, for goodness sakes, keep publishing content!
      As for spelling and grammar, I have been told many, many times.
      I certainly give it thought and do my best, however it’s
      not my strong suit.

      Best,

      Brian

  • Lis Sinding

    Reply Reply January 12, 2014

    Thank you so much for great Free training, Brian…just what I’ve been needing! I have posted it to my Facebook profile:)
    Thanks
    Lis

    • Brian Johnson

      Reply Reply January 13, 2014

      Lis,

      Your more than welcome, thank you so much for
      sharing this content, it is my hope that others are
      able to use these videos to move forward and get great
      results with WordPress.

      Brian

  • Fe Janairo

    Reply Reply January 12, 2014

    Brian, Thanks so much for your generosity in providing us with this very good set of tutorials. I have learned a lot.

    • Brian Johnson

      Reply Reply January 13, 2014

      Glad you found these tutorial videos of help Fe Janairo!

      Brian

  • Marg Ruttan

    Reply Reply January 13, 2014

    Hi Brian,
    Thank you so much for this extensive tutorial. I have just started my website so this was really timely for me. I don’t have anything up on the site yet except the three pages we covered in these videos. I’ll be getting content up next week.

    I have a question. You mentioned that you have a cooking site. I wondered if you would be willing to share it with me so I can take a look at it. Obviously, my site is about cooking/recipes. I currently have 11 Kindle cookbooks and want to improve my income from them, write some more cookbooks and find ways to monetize my site that will compliment the cookbooks.

    Thanks for the share of your site if you feel able to do so.

    Marg Ruttan

    • Brian Johnson

      Reply Reply January 13, 2014

      Hello Marg,

      The cooking site I mentioned was very old and is no longer online ;-(

      My best advice is to move forward and take action,
      you will learn a lot by doing!

      Good luck!

      Brian

  • Bev

    Reply Reply January 13, 2014

    Amazing free content –
    How did you know I was just researching how to use OP2? –

    Is it possible to download these videos as I see you have them hosted on Youtube?

    Thanks for the great value you provide.

    • Brian Johnson

      Reply Reply January 13, 2014

      Hey Bev,

      Glad your looking into using Optimize Press 2, it’s
      a great theme and will give your site a modern look for sure.
      You may want to look to download the videos via YouTube,
      a Google search will provide additional options for you.

      Best,

      Brian

  • Sean

    Reply Reply January 13, 2014

    Het Brian. I’ve been a follower and pupil since 300 Internet Marketers. Always over deliver and thanks for that.
    Knowing how you operate I can’t help but to think you have a new product around the corner. Guess you’re not ready to share an insight yet.

    • Brian Johnson

      Reply Reply January 13, 2014

      Hey Sean,

      It’s always nice to see past students show up!
      I certainly thinking about the products I will
      launch this year, have a few ideas in mind, perhaps
      something in February.

      However, nothing in stone as of yet.

      Best,

      Brian

  • Paul Warner

    Reply Reply January 13, 2014

    Thank you Brian for this wonderful thing you did and it is a terrific gift. I am going to be reading and studying these videos starting today and I am very excited about it because as I was reading through the reviews of what is in the videos you answer a lot of questions I have.. again thank you very much for doing this. Paul

    • Brian Johnson

      Reply Reply January 13, 2014

      Paul,

      More than welcome, I wish you much success in 2014!

      Brian

  • Dennis Dalia

    Reply Reply January 15, 2014

    Hey Brain,you mad dog-how are you doing buddy? Congratulation) on building your new home. I like to thank you for such a great gift and wish you and your wife many years of Happiness in building your new home. I love the video you made.

    This is why i love being on your list. Your content is always high quality and easy to understand. Your video training is the best online today,and has been for a long time.

    I have not bot optimize press 2.0 yet,because I like to wait to they work through all the bugs,and now after reviewing your videos it will be a good time purchase it. So if you have a affiliate link just send it my way so you can benefit. There are a lot of videos on optimize press, but not like yours. You should put a course together on this Brain and show people how to use it in there business,and what the theme can do. Like how to build a membership site,and run it,and much more.

    I appreciate it, Maddogden.

    • Brian Johnson

      Reply Reply January 15, 2014

      Dennis,

      I truly appreciate the positive feedback!
      OP2 is really great, I’m continuing to learn the
      in’s and out’s myself.

      Use this link to grab your copy!

      http://marketingeasystreet.com/access/op2

      Thanks,

      Brian

  • Carolyn Connor

    Reply Reply January 17, 2014

    Hi Brian
    Thank you sooo much you are a great and kind awesome guy, I am so glad you are back with your video trainings on wordpress and seo nobody does teach this like you, I VERY HAPPY YOU ARE BACK! and thank you so very much for this teaching on the new and updated Wordpres and the optimize press 2.0 theme everybody raves about it but nobody ever explain how to use it, many thanks again hope you have a great year. Kind Regards Carolyn Connor.

    • Brian Johnson

      Reply Reply January 18, 2014

      Carolyn,

      Thanks for that, I have lots more to share this year!
      Glad you found these videos of help.

      Brian

  • Alan Stransman

    Reply Reply January 26, 2014

    Brian, a couple of questions regarding Video 11 – I understand why you do not use archives and tags, but don’t you create duplicate content by having posts and categories?

    Why do you need categories? In the old days (5 minutes ago) it was common practice for websites to have a home page and then a list of posts – I still do that on all of my sites as I feel that visitors need a home page that explains what the site is all about.

    Then, on the right hand side there is a list of posts – what more do you need? If you then include the same posts that are listed separately in categories, how is that not duplicate content? As to my previous point, I now see you and others recommending that a blog have 10 snippets on the home page.

    If I come to a website and see a bunch of snippets and no home page I have no idea what the site is about – how is that better than a home or welcome page and a list of links on the side that visitors can choose?

    • Brian Johnson

      Reply Reply January 26, 2014

      Alan,

      Their will always be some duplicate content, the key is to be aware of
      how WordPress can and does create it and then work in a way to minimize it.

      My method does just that, however don’t worry too much about some dup content.

      Focus and prioritize your efforts and you will be fine.

  • Frank Yim

    Reply Reply January 27, 2014

    Hi Brian,

    Very comprehensive post and videos. I’ve been building WordPress sites for the past half year and I stilled learned a few new tips from you.

    Thanks.

  • EB

    Reply Reply January 29, 2014

    Hi Brian:

    You always over-delivered on free and paid information! I really appreciate it and look forward to sharing the New Year with ya!

    Can you please tell me what to do about security for my site? I had several sites attacked by hackers and my main site destroyed. I am starting over from scratch with your new information.

    I am with bluehost and they provide security. Should I use them or some security plugins you mention on another post of yours about WP I read? Also, does the host company you mention provide security? I am looking into them also…

    Also,

    EB

  • Alan Stransman

    Reply Reply January 30, 2014

    Brian, as I stated in an earlier comment, I have followed your Pushbutton SEO trainings, which includes All-in-One-Seo and other plugins and tools. I am not going to replace the themes I am using with Optimize Press for now – might buy it for future websites but for someone like me who has pretty much followed the Pushbutton SEO trainings, what changes would you recommend as really worth doing and what can we leave as is? Perhaps you could do a video on that as I am sure many of the people who see this series have followed you for a long time as I have.

    • Brian Johnson

      Reply Reply January 30, 2014

      Alan,

      This sereis of video was created for:

      1) People that are not using push button.
      2) Those that want to leverage video sitemaps.

      This very site your on right now uses All in One as well.
      Understand their is not “this is the very best” configuration
      for WordPress.

      Best,

      Brian

  • Alan Stransman

    Reply Reply February 4, 2014

    Yikes, Brian.

    You lost me on Video 15.

    Is this plugin better than WP Super Cache?

    I assume so, but too complicated for me.

    I have had no problems with WP Super Cache and my sites scored high with the Google tool.

    • Brian G. Johnson

      Reply Reply February 4, 2014

      Alan,

      If your site scores well with Google page speed then you\’re set, understand their is no \”perfect or best\” WordPress set up. This post was created to address important issues.

      If you\’ve already identified those issues, then your good to go.

  • Alan Stransman

    Reply Reply February 5, 2014

    Thanks, Brian.

    My comment was really a question: is the plug-in you are recommending significantly better than WP Super Cache?

    Super Cache is less complicated, it seems.

    • Brian G. Johnson

      Reply Reply February 5, 2014

      Alan,

      Really note sure, have not used WP Super Cache, however, if you have a solid Google pagespeed score…

      Why are you letting this fill up your mind buddy?

      Best,

      Brian

  • Alan Stransman

    Reply Reply February 5, 2014

    Not obsessing over it, Brian, just trying to follow your recommendations whenever possible, but with respect to that particular plug-in, you were doing some things I didn’t quite understand. Hence, my question as to whether the plug-in I am currently using might be as good or almost as good.

  • Roger Goodchild

    Reply Reply February 8, 2014

    Hi Brian,
    With regards to Modifying the .htaccess file to tell the browser to cache and compress various files to reduce server load and improve page speed performance. I’m afraid that you lost me when your first attempt failed and then you went on to do it manually. I have never been able to get on with FTP stuff and during your video it all went a little to fast for me to follow and I have watched it over several times but there seem to be things that you are doing that you assume I/we know how this FTP stuff works. I have three questions:-
    1) why doesn’t this modification work
    ##### EXPIRE CACHING – LEVERAGE BROWSER CACHING #####

    # Enable expirations
    ExpiresActive On

    # Set default expire time
    ExpiresDefault “access 2 week”

    # Specify expire time by file type
    ExpiresByType image/jpg “access 1 month”
    ExpiresByType image/jpeg “access 1 month”
    ExpiresByType image/gif “access 1 month”
    ExpiresByType image/png “access 1 month”
    ExpiresByType text/css “access 1 month”
    ExpiresByType application/pdf “access 1 month”
    ExpiresByType text/x-javascript “access 1 month”
    ExpiresByType image/x-icon “access 1 month”

    ## END EXPIRE CACHING ##
    when added to the .htaccess file in the Yoast Edit File option?
    2) Is there some way you can help me to get over this hurdle?
    3)If my Page Speed scores are:- Mobile 85/100 and Desktop 91/100 maybe I don’t need to worry about Modifying my .htaccess file ?
    Regards
    Roger Goodchild

    • Brian G. Johnson

      Reply Reply February 9, 2014

      Roger,

      I would kill for those Google Pagespeed scores, they are fine.
      Google looks at pagespeed, however it is not nearly as important as
      relevancy, authority and more.

      Honestly, I would move on …

      Best,

      Brian

  • Alan Stransman

    Reply Reply February 14, 2014

    One issue which Brian does not address in this tutorial series on SEO is that of the amount of content needed to get traffic, although he has addressed this issue in other trainings. In my experience, the single biggest factor in search engine marketing is the amount of content on a website. I have one site which has about 30 pages of content and it has had 3974 new visitors in the last 90 days without any backlinking whatsoever. I have other sites which have 10-15 pages of content and they get a visitor here and there – 40-50 visitors in a 90-day period. One of the great myths for me in the IM world is that you can create 3-5 page sites and get traffic and make sales. There are many affiliate marketing gurus out there who recommend building a number of minisites of 10-15 pages, whereas I know that Brian advocates building a small number of large sites. has anyone out there had success with minisites of 10-15 pages?

  • Karen

    Reply Reply February 26, 2014

    Hi Brian

    You really over delivered I want to thank you I learned so much with these videos.

    • Brian G. Johnson

      Reply Reply February 26, 2014

      Karen,

      I aim to please!

      Best,

      BGJ

  • Steffen

    Reply Reply March 16, 2014

    You really make it seem so easy with your presentation but I find this topic to be really something which
    I think I would never understand. It seems too complicated and very broad for me.

    I’m looking forward for your next post, I will try to get the hang of it!

    • Brian G. Johnson

      Reply Reply March 17, 2014

      Take it one step (video) at a time and focus on making small steps forward.
      In time it will become easier as you begin to learn and wrap your head around the methods and tactics.

      Best,

      Brian

  • Daniel

    Reply Reply March 23, 2014

    Hi Brian
    Great clear videos thank you for your share. We are just starting to build a site and your videos are a very educational.
    Look forward to your next posts.
    Cheers Daniel

  • Dexter

    Reply Reply April 4, 2014

    HI Brian thanks for valuable SEO Information for WP. Can i used all in one SEO instead of Yoast. Does it needs to get backlinks to get higer in goolgle?

  • Sam Desmet

    Reply Reply July 17, 2014

    Hi Brian,

    Thx for your great posts. I discovered them early this morning and went through all of them, except the last one. I have some trouble adding the code to my .htaccess file using ftp client software. Somehow if I edit the file and add the code to the end of the text, Again I get the same error as if I’d do it through the SEO Yoast plugin… Not sure what I am doing wrong here ( I even made sure that the permalinks settings were the same as you mentioned and saved it). Any thoughts? Thx and keep up the great vids!

    • Brian G. Johnson

      Reply Reply July 18, 2014

      Sam,

      As mentioned in my post, HTACCESS can often be a pain
      in the butt. Get with your hosting company as they can provide
      more help than I’m able to provide.

      Glad you enjoy the videos. Good luck with HTACCESS!

      Brian

  • Hey Man thanks for this Post, it’s amazing Job

  • Todd

    Reply Reply July 7, 2015

    Hello Brian,

    I was just finishing Easy Street Tutorial today when my website (http://palawan.co/) crashed after the modification below:

    And I am unable to bring it back. Can you help me recover my website?

    Dont know how to locate the server or use fttp

    ##### EXPIRE CACHING – LEVERAGE BROWSER CACHING #####

    # Enable expirations
    ExpiresActive On

    # Set default expire time
    ExpiresDefault “access 2 week”

    # Specify expire time by file type
    ExpiresByType image/jpg “access 1 month”
    ExpiresByType image/jpeg “access 1 month”
    ExpiresByType image/gif “access 1 month”
    ExpiresByType image/png “access 1 month”
    ExpiresByType text/css “access 1 month”
    ExpiresByType application/pdf “access 1 month”
    ExpiresByType text/x-javascript “access 1 month”
    ExpiresByType image/x-icon “access 1 month”

    ## END EXPIRE CACHING ##

    • Brian G. Johnson

      Reply Reply August 10, 2015

      Might want to check with your hosting company, often
      times they modify / tweak server settings which results in issues.

      Brian

  • Sarah

    Reply Reply October 15, 2015

    This would have been a thank you post….up until the point where I followed your video on changing the .htaccess file and have just spent the last 3 hours trying to resolve that issue. Might I suggest you add the ‘Note’ above the video or even include it in the video as it was off the page when I was merrily following your video and it wasn’t until afterwards when I was desperately trying to find some answers that I saw it. I have been in tears of frustration at my website being down, having spent all day trying to suss out SEO and then this on top of that its not been a good day as you might imagine. I am slightly cautious of following any future videos, I hope you understand my reasons why. I would now suggest leaving .htaccess well alone.

    • Brian G. Johnson

      Reply Reply October 26, 2015

      Hey Sarah,

      HTACESS can be tricky indeed, I do my best to alert anyone when it comes to tech getting overly complex. Hang in there, hopefully you have overcome any issues.

      Brian

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